and Newsweek . Quite inexplicably to themselves and without 
any new effort at subscription, their circulations have more 
than doubled since TV. These news magazines are preeminently 
mosaic in form, offering not windows on the world like the old 
picture magazines, but presenting corporate images of society 
in action. Whereas the spectator of a picture magazine is 
passive, the reader of a news magazine becomes much involved 
in the making of meanings for the corporate image. Thus the 
TV habit of involvement in mosaic image has greatly 
strengthened the appeal of these news magazines, but at the 
same time has diminished the appeal of the older pictorial 
feature magazines.

     Both book and newspaper are confessional in character, 
creating the effect of inside story  by their mere form, 
regardless of content. As the book page yields the inside story